Magic Beans
Magic Beans
Magic Beans Showreel 2014

work

featured work

Magic Beans Showreel 2014

stinkyface | munchkin

With Stinky Face, we encouraged moms to send in pictures of their kids making the titular expression as a way to put a cute and clever face on the fight against diaper odor. Leading with a broadcast quality commercial introducing the concept, our campaign was highlighted in PR Week, and included a Facebook-based contest and two demo videos. 

client: munchkin

project: web campaign

director: ben spiegelman

product: arm & hammer diaper pail

tub tub time

For this series of demo videos, our set builders created a realistic kitchen and bathroom, with removable walls and counters -- allowing us to film inside of the bathtub and sink.

client   brica

project   demo video

tripguard | munchkin

With this series of videos we worked to convey a serious topic, child safety, in a way that was fun and creative. We invented the S.T.A.R. Institute, and a world where child scientists put as much time into testing products as does Munchkin’s real life team. 

carry me | ergobaby

For Ergobaby’s versatile carrier, we created a series of informative, beautifully shot videos for a global audience that stuck very closely to the company’s detailed ergonomics guidelines, while differentiating the brand from the low-fi, white cyc videos favored by the competition. 

client   ergobaby

project   demo video

director   asher brown

product   ergobaby carrier

angelic | munchkin

For this lifestyle piece we called on our music video roots, creating a cinematic video that was aspirational and engaging, while also highlighting a long list of key product features.

client   munchkin

project   web campaign

director   lex edness

product   swaddle angel blanket

signature style

For this demo video, we kept things sweet & simple, highlighting features and focusing on the product. A little post-production magic allowed us to also showcase the bag's multiple colors and patterns. 

#BumboCares

In order to highlight Bumbo International’s philanthropic efforts, we combined archival footage, still images, motion graphics, and voiceover to create a compelling, easily sharable mini-documentary.

client   bumbo

project   documentary

producer   brian jaggers

product   bumbo cares initiative